Deep case study
Designed and developed a custom platform for a stylist brand that brings together curated outfits, seasonal capsules, affiliate-style shopping links, member-only calendars, and reusable product data.
Project Overview
The project evolved beyond a traditional fashion website into a lightweight content and commerce ecosystem. Instead of using WooCommerce, the site uses a tailored shopping-link architecture built for stylist recommendations, affiliate links, seasonal capsules, and private member content.
Role + Scope
The work covered front-end design, WordPress architecture, ACF field planning, custom post types, Elementor query hooks, PHP shortcodes, responsive product cards, dynamic filters, and membership-facing pages.
Core system architecture
Monthly outfit calendars, outfit detail pages, previous/next navigation, Outfit of the Day logic, featured image syncing, and protected member access.
Reusable product entries with images, retailer URLs, store names, prices, colors, categories, styling notes, seasonal grouping, and ACF relationships.
Custom shortcodes render curated collections with color filters, store filters, category navigation, URL parameter filtering, and automatic grouping.
Responsive product cards with uniform image framing, store labels, metadata, price display, styling notes, calls to action, and editorial spacing.
Login flows, protected content, private styling calendars, member-only recommendations, and onboarding paths for paid access.
New products, outfits, capsules, seasons, calendars, and member experiences can be added without rebuilding page templates.
Technical Highlights
The system combines WordPress, Elementor Pro, ACF Pro, custom post types, PHP, custom WordPress queries, shortcodes, CSS Grid, Flexbox, and dynamic filtering to create a lightweight alternative to a traditional ecommerce setup.